Incendo Ventures Sdn Bhd

C-05-11, Southgate Commercial Centre, Jalan Dua, 
55200, Kuala Lumpur,

Tel: 03-9221 1332
Fax: 03-9224 6573

> Enquiry Form

Business Alliance Program
Business partnership alliances are selected on the basis of the complementary value offered by the Partner in the market in which we compete. The purpose of this program is to create partnerships based on the achievement of specific market development and revenue generation objectives. The types of relationships represented here include Business Partner, and Value Added Reseller.

Partnership Levels
There are two partnership levels included in this program: Business Partner, and Value Added Reseller. The key difference between each of these levels is the level of commitment on many dimensions including marketing funds, sales harmonization and development of business and technical competencies.

Business Partner
This partnership is designed for small to medium sized companies focused on the middle tier marketplace that may or may not have a vertical specialization, and are typically regionally based. These partners are characterized as having a niche or specific focus that is highly complementary with Incendo Venture’s market and products.

Value Added Reseller
In addition to Business Partnership requirements, VAR provides after sales service support as well as training and implementation for the customers.

Join Forces with a Market Leader
The Incendo Alliance Program provides our partners with valuable tools and resources designed to speed time-to-market, lower the cost of doing business, and find new revenue streams quickly and profitably. By partnering with Incendo Ventures, you will join a dynamic community of companies who recognize Incendo’s advantages in business IT solutions.


  • Increase revenue, deepen relationships with existing customers and attract new business with end-to-end Incendo solutions
  • Solve customer business needs with leading software solutions
  • Leverage Incendo’s industry-leading partnership benefits and commitment to generating revenue and joint success with partners


Incendo Ventures selects partners based on market presence, proven competency in selling and supporting products, and strategic alignment in our mutually targeted markets.

Requirements vary slightly across program types due to differences in business models. After you submit an application you will have the opportunity to discuss specific program requirements with one of our partner account managers.

Reseller Requirements:

  • RM$5,000 Annual Program Fee
  • Minimum Annual Revenue Attainments
  • Demand generation activities per year: 2